Despite global toy sales decline, Lego has experienced strong financial growth
Lego aims to replace oil-based bricks with renewable plastic by 2030
This shift involves significant cost increases due to the higher pri
ce of renewable resins
Lego is using this method to trace sustainable materials in its supply chain.
Lego plans to absorb the additional costs initially to encourage increased pr
oduction of renewable materials
The availability of cheap fossil-based plastic is a challenge for the green transition
Lego's suppliers are using bio-waste to replace fossil fuels in plastic production.
The market for recycled or renewable plastic is still small due to limited feedstoc
k availability
Fossil-based plastic is significantly cheaper than sustainable options.
Other toymakers like Hasbro and Mattel are also moving towards using mo
re sustainable materials.
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