Despite global toy sales decline, Lego has experienced strong financial growth

Lego aims to replace oil-based bricks with renewable plastic by 2030

This shift involves significant cost increases due to the higher price of renewable resins

Lego is using this method to trace sustainable materials in its supply chain.

Lego plans to absorb the additional costs initially to encourage increased production of renewable materials

The availability of cheap fossil-based plastic is a challenge for the green transition

Lego's suppliers are using bio-waste to replace fossil fuels in plastic production.

The market for recycled or renewable plastic is still small due to limited feedstock availability

Fossil-based plastic is significantly cheaper than sustainable options.

Other toymakers like Hasbro and Mattel are also moving towards using more sustainable materials.

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